Journal

Transformation costs. But not transforming costs more.

By Anders Thulin Røkke · Chief Growth Officer

Transformation costs. But not transforming costs more.

I've spent the last 25+ years building and scaling organizations, from small teams to operations across 40+ countries. Much of it has been good work with good people: defining strategy, bringing people together around a vision, and creating sustainable growth. But I notice the same thing every time: the market reacts after the trends are already visible. Everyone wants the same solutions. Everyone does the same thing.

When I met the team at SkyeTec, something was different.

They hadn't done what the market expects. While the rest of the consulting industry adjusts their services as AI becomes relevant, SkyeTec had already made their choice. They saw that this isn't about offering an AI solution on the side. It's about transforming how consultants work, how customers think, and what problems become possible to solve.

They've set the direction. They know where they're going. But they also know there's hard work ahead. Building the strategy fully. Getting the right people in place. Establishing the processes. And everything has to happen at once. Not later. Now.

That's what drew me.

I didn't take the easier path, the one with a high degree of certainty

I spent a long time deciding what I wanted to do in my next role. I said no to several other offers. Safe solutions. Companies where the systems were already in place.

I did it because I saw something I respect: an organization that doesn't hesitate. They understood that transforming means building, not on top of what exists, but starting from a foundation. And they were willing to take that risk.

Now it's about building the foundation while we drive growth. That's my job. And it's not easy.

Changing direction costs

Let me be honest: steering an organization toward a new strategic goal, when people are used to old patterns, is hard work. It's about changing how people think, how they work, and what priorities matter. Some don't like it. It's costly. It takes time.

But I'm impressed by SkyeTec's willingness to commit and set this course. Many companies talk about transformation. Few do it when it really costs. It's not just about capital. It's about taking risk, saying no to what's safe, and believing it's worth it.

With the right approach and the right people around the table, we'll make it. I've been given the chance to navigate SkyeTec in this direction.

We're at an interesting point. Not because we want to dominate or take over the market. But because we know what comes next, and we're building for it now, while it's possible to do it well.

What we'll do going forward

Your customers have something valuable: they know how their business works. They may understand the processes, the challenges, and where it hurts. But they don't see the possibilities. They don't know where and how AI can simplify, automate, or open entirely new solutions.

That's where we come in. We don't bring the domain knowledge. We help you see your own. We build the system around AI in ways that fit your business, your data, your rules, your processes, on the data center you choose.

And we have our Chief Imagination Officer, Pål Machulla. His job is to get you to think differently about what you already know. To show you the opportunities you didn't see before. And to bring you on a journey where you own the change, not just receive it.

That's partnership.

How we challenge customers

If you're a leader today, you face a choice. You can wait for the market to catch up. Or you can recognize that the next three years determine the next ten. Your AI capability, not the one that's hyped today, but the one that actually works in your processes, will determine whether you lead or follow.

Most AI projects fail. Not because the technology is bad. But because the organization isn't built for it. It's about data, governance, how people work together with machines, and who owns the decisions.

We'll help you think differently about this. And we'll build it with you, not for you.

Anders